ÖRÆFI LAB is a creative studio based in Iceland. We develop and produce visual worlds shaped by nature across fashion, film, documentary, design and culture. Our work connects creative projects with landscapes where environment, narrative and human experience align. Led by Bjartur Norðfjörð and Benjamin Hardman, ÖRÆFI LAB combines creative direction with over a decade of experience in photography, filmmaking and production. We operate across Iceland, Greenland and Svalbard. From logistics to full in-house production, we collaborate with brands, filmmakers and creative teams on projects in complex environments where nature is both guide and collaborator, allowing weather and terrain to shape the process.